|1-2 day course |
An Introduction to Business Development - Essential Selling Skills
This interactive and practical one day course will break down the barriers to successful selling, provide a structured approach to understanding the sales process and give all participants the opportunity to write their own individual action plan to enhance their business potential.
Who should attend?
Senior Managers and all employees coming into contact with clients and prospective clients.
Professionals who need to gain an understanding of the principles of
business development for company growth.
Aims and Objectives
To provide participants with:
Useful and practical methods to develop the business, including successful planning and target setting. A structured approach to understanding
Proven methodology in understanding, handling and overcoming objections.
- the Sales Process
- the Sales Platform
- specific target markets – identifying key stakeholders: decision makers and influencers
- personality types
- why people buy
- building rapport
An understanding of the difference between features and benefits and the importance of matching specific benefits to client needs.
Confidence to successfully sell yourself, your business and your services including USP’s for competitive edge selling.
Successful closing techniques.
An awareness of the common pitfalls and how to avoid them.
Opportunities for role play and group feedback will be included during the
2 day programme.
An individual action plan will be prepared by each participant to
ensure that the knowledge and skills developed during the programme
are applied to their business
Follow up coaching sessions are also available for each delegate
together with “on the job business development training” (subject to
We are always happy to discuss with you your Business Development
strategies, implementation and follow through either at a meeting on
your premises or over the telephone. Call us for an initial free
Our success as a business depends on your success as