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Focused Training
Executive Coaching Company

Executive Coaching Company

2 day course |

Producing a Marketing Plan

Aimed at professionals in small to medium sized businesses providing an overview of the role of marketing. Included are the basic principles of marketing and methods of impacting the bottom line. Included in the programme:

> The 4 P's for product and the 7 P's for service.
> Customer analysis, market segmentation and targeting.
> Getting your message across.
> Features and benefits.
> The SWOT analysis.

Every delegate will have the opportunity to prepare their own cost effective marketing plan based on specific product or service delivery.

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