|2 day course |
Producing a Marketing Plan
Aimed at professionals in small to medium
sized businesses providing an overview of the role of marketing. Included
are the basic principles of marketing and methods of impacting the
bottom line. Included in the programme:
> The 4 P's for product and the 7 P's for service.
> Customer analysis, market segmentation and targeting.
> Getting your message across.
> Features and benefits.
> The SWOT analysis.
Every delegate will have the opportunity to prepare
their own cost effective marketing plan based on specific product
or service delivery.